Consumer Centric Mobile Solutions – we care about the mobile user, not devices or platforms

Mobile Internet changed the way we use media and (brand-) communication.

But it has been shown, that the view onto “Mobile” has to be changed. Not the mobile device is the key to sucessful marketing but the user!

Our Heroes at this show

• MRM Worldwide
• Gleiss Lutz

AGENDA

06:00

Registration and Welcome Drink

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07.00

Mobile Attitudes

presented by Maurice Racz, Strategy Director, MRM Worldwide Germany

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07.50

Case Study: Recruting Campaign

presented by Nicola von Tschirnhaus, Recruiting, Gleiss Lutz

Afterwards famous MobileMonday networking is guaranteed!

Location:

WALDEN – Frankfurt
Kleiner Hirschgraben 7
60311 Frankfurt

Event Sponsor is

MRM Worldwide

Download the Slides from our "Mobile Social Media" @MOMO Frankfurt Event of 21st March 2011

The Future of Mobile Social Media and Marketing - Trend Report from SXSW 2011
by Sebastian Gerhard, Social Media Strategist from Hundert Grad Kommunikation GmbH
Download Slides PDF

10 years of  Mobile Social Media without Apps
by Marcus Ladwig COO und Co-Founder of Peperoni GmbH
Download Slides PDF

Mobile Customer Loyalty using the example of Lufthansa Miles & More MemberScout
by Stephanie Renda, CEO of match2blue holding GmbH
Slides could not be presented because of customer rules

Usability is king at Social Media
André Lönne, Executive Director DACH at HTC Corp
Slides are on it´s way - stay tuned

Interested in social media and/or mobile, their past, present and future connections? Fancy amazing stories and experiences of experts in this field?

The next MobileMonday session is for you!
On the 21st of March, MobileMonday proudly organizes an evening program devoted to Mobile Social Media.

Social Media ist the biggest online revolution since the invention of the Internet
80% of all Social Media usage is through mobile phones
Learn about Lufthansa Miles&More, Peperoni and the learnings from the Texas event SXSW 2011

Event Sponsor is

Hundert Grad Kommunikation GmbH

Location:

WALDEN – Frankfurt
Kleiner Hirschgraben 7
60311 Frankfurt

Our Heroes at this show

• Hundert Grad Kommunikation GmbH
• Match2Blue
• Peperoni GmbH
• HTC Corp
• NOKIA
• Intel App Up Developer Program

AGENDA

06:00

Registration and Welcome Drink

————————————-

07.00

The Future of Mobile Social Media and Marketing -
A Trend Reposrt from SXSW 2011, Texas
by Sebastian Gerhard, Social Media Strategist from Hundert Grad Kommunikation GmbH

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07.20

10 years of  Mobile Social Media without Apps

by Marcus Ladwig COO und Co-Founder of Peperoni GmbH

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07.40

Mobile Customer Loyality using the example of Lufthansa Miles & More MemberScout
by Stephanie Renda, CEO of match2blue holding GmbH

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08:00

Usability is king at Social Media
Jakob Feyissa, Product Manager DACH at HTC Corp

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Afterwards famous MobileMonday networking is guaranteed!

MobileMonday Demo Night happens 2011 for the 5th time and is a well known format to many MobileMonday followers. At the Demo Night, we look for startups to present products, services, technologies and projects (not ONLY apps, but apps, too) that:

• provide new opportunities, information and insights to the community
• are likely to play a significant role in the mobile industry’s ecosystems
• offer innovative ideas, processes and business models
• have something new to announce
• can be demonstrated LIVE in just 5 minutes

The steering group will select some ‘projects’ it believes are most likely to be of interest to the mobile community. MobileMonday submissions will be selected by topic and availability. Slots are limited.

In 2011 it is not just our first event, but also happens the 2nd time during the M-Days, which gives the startups an extended reach and exposure!

Time: January 27, 2011 from 5pm to 7pm
Location: Frankfurt
Street: Ludwig-Erhard-Anlage 1 (Messe Frankfurt GmbH)
City/Town: 60327 Frankfurt am Main
Website or Map: http://m-days.com/

The high quality location Messe Frankfurt on top is something special for itself.

Attendees, if you register NOW (I WILL ATTEND), the entrance to the MoMo event is free of charge! We will transfer your name to the M-Days organizers for issueing a free of charge fair ticket! YOU CAN PICK UP YOUR TICKET AT THE COUNTER IN FRANKFURT!***

*** Legal note: By clicking on Will Attend you have given MobileMonday Germany the right to transfer your name to the M-Days organizers in order to issue a free of charge fair ticket 2011.

Of course you can also book another part of M-Days, that requires a payment.

Our event partner & event sponsor:

Mobile Applications

What can be seen today is a real App Hype.
The decision in companies to develop an App often is not integrated in a clear mobile Strategy nor a detailed concept that puts Mobile in a Corporate Communications Strategy.
At the same time when mobile websites are business, Apps are expected to be the highlight of it.

At least it looks like that everybody is counting on Apps.

The companies at this event want to show us real examples of successful apps and how they are integrated in a corporate strategy.

* What is the future outlook of Apps?
* Benchmarks of successful Apps
* Apps beat the Mobile Web?

Keynote from Deviceanywhere:
Testing Mobile Applications in a Fragmented World
Short Abstract

The mobile world has fundamentally changed as consumers are embracing new smartphones and downloading applications like never before. In this new world, developers and carriers have unprecedented opportunities… and new challenges.
For developers, one of their biggest challenges is ensuring the quality of their applications, making sure they work flawlessly across different devices, different networks and different geographies.
This is where DeviceAnywhere comes in. DeviceAnywhere provides any organization interested in bringing a product or service to the mobile platform a range of solutions for testing and quality assurance… ensuring a user experience that is consistent and positive.

Agenda:

18:00 Registration and Get together
19:00: Testing Mobile Applications in a Fragmented World
Leila Modarres, VP of Marketing, DeviceAnywhere™,
19:35: Augmented Reality on Apps
Thomas Nindl, Business Director Biz Dev Central Europe, Qualcomm
20:10: Dragon Dictation – Press, Speak, Send
Reimund Schmald , Director Business Development
NUANCE COMMUNICATIONS Germany GmbH
20:40: Networking and Get together

Location:
WALDEN Frankfurt
Kleiner Hirschgraben 7
60311 Frankfurt am Main

Original Post via MoMo Frankfurt

How much of your ad budget, you would spend for a Mobile Marketing Campaign?

Would you invest 10 Million Dollars of it into an iAd campaign?
Since the invention of the iPhones, Mobile Marketing archieved its final breakthrough – which new perspectives we will see from the iPad?

New challenges will arise for Marketing Representatives how they can win this channel for their company products and services.

This event, in cooperation with the Marketing Club Frankfurt, gathers actual and future trends in Mobile Marketing and will clarify the role of Mobile Marketing as an instrument of the whole Marketing Mix.

A G E N D A

07:00: Mobile Marketing in times of iAd
Nico Lumma , Director Social Media, Scholz&Friends

07:30: Measurement of Reach for Mobile Marketing
Marcus Föbus, CEO ofAGOFmobile

08:00: How much Marketing needs my brand
Marketing Director of Immoscout, Germany

08:30: Afterwards have fun with our Soccer Word Cup Television After Party.(Spain vs. Honduras)

Event Details
Time: June 21, 2010 from 6pm to 10pm
Location: Frankfurt
Street: Hanauer Landstraße 192
City/Town: Frankfurt
Venue: http://www.king-kamehameha.de/

Original Post via MoMo Frankfurt

Dear Momo Friends,

to start off an exciting Momo Frankfurt year, the first event on March, 15th will discuss the current hot topic
“mobile content and payment”.

Many publishing companies have illustrated how crucial the right mobile content strategy can be. The New York Times just return to a paid-content strategy, announcing that unpaid content concepts are not sustainable.

But what is the right strategy for your business?

At this event we will examine promising business concepts, different billing possibilities and the experience of a well known publishing company.

Agenda
06:00pm: registration and networking
07:00pm: Presentations

Topics & Speakers

(1) Future Business Models in the Mobile Area
Dr. Stefan Eulgem, Vice President Content & Business Development
T-Mobile Deutschland GmbH

(2) Paying by Mobile – easy, secure, and registry free
Mr. Frank-J. Arnold, CEO
aperto move GmbH

(3) Local – relevant – digital – mobile – The Online Strategy of Rhein-Zeitung
Mr. Joachim Türk, Chief Editor
Rhein-Zeitung

Event Details
Time: March 15, 2010 from 6pm to 10:30pm
Location: Frankfurt
Street: Kleiner Hirschgraben 7
City/Town: 60311 Frankfurt am Main
Event Sponsor: T-Mobile

Original Post via MoMo Frankfurt

As the end of the year is coming closer, MoMo Frankfurt wants to give you a sneak preview on hot topics in mobile 2010.

So is Apple still the winner of the app store battle or will 2010 be the year of the Android?
What is going on in the world of Nokia?

Expect some more interesting topics, lots of entertaining discussions and networking afterwards! Meet some players of the local mobile scene an enjoy some glühwein with us afterwards…

Definitely an event not to be missed!

Location:
INM – Institut für neue Medien (www.INM.de)
Spectacular loft office built on top of an old bunker, in the middle of an industrial area – really unique. Founded in 1989, the INM is involved in lots of projects around new media and future communications – so come in and find out!

1) Institut für Neue Medien, Frankfurt am Main
Dr. Michael Klein – Direktor INM
Review, Panorama, Outloo – 20 Years INM and upcoming trends like “Mixed Reality”!

2) “Battle of the App-Stores: Is 2010 the year of the Androids?”
- Bernhard Steimel, Chief of Mind Business Consultants
- Ralf Rottmann, Grandcentrix

3) Developer hot topics 2010
Jarkko Tolvi, Forum Nokia
In paractise it will cover our Music and Maps integration opportunity for 3rd party developers, as well as info of Qt technology and Ovi store business opportunity.

3) Institut für Neue Medien, Frankfurt am Main

Schmickstraße 18
60314 Frankfurt am Main
Time: November 23, 2009 from 6pm to 10pm

Event Sponsor: NOKIA FORUM

Original Post via MoMo Frankfurt

Dear Momo Friends:

A wide range of consumer and enterprise applications are driving productivity, efficiency and revenue growth using the Mobile Internet. These “anywhere applications” rely on the always on, best connected mobile networks to change the way we work and live on the go.

At this event examines the key trends shaping the market for Mobile Internet applications and the vendors who will lead them to market.

Agenda & Speakers

06:00 pm: Registration
07:00 pm: Nokia OVI: Content Strategy of the NOKIA OVI Store.

Christian Schepke, Business Manager Ovi & Media Germany
07:30 pm: Opera Software ASA
What can the industry do to see “One Web” everywhere?

Arnaud Caigniet, Consumer Product Management and Developer Relations.
08:00 pm: Google Android

Time: April 20, 2009 at 6pm
Location: Frankfurt
Street: Hanauer Landstr. 186 (Romanfabrik e.V.)
City/Town: Frankfurt

Original Post via MoMo Frankfurt

Mobile Marketing and Advertising – The next big thing (*)
Marketers hail the mobile phone as advertising’s promised land.

Dear Momo Friends:
Have a look what the magazine “The Economist” wrote just one year ago.

Advertising on mobile phones is a tiny business.
In 2007 spending on mobile ads was $871m worldwide according to Informa Telecoms & Media compared with $24 billion spent on internet advertising and $450 billion spent on all advertising. But marketing wizards are beginning to talk about it with the sort of hyperbole they normally reserve for products they are paid to sell. It is destined, some say, to supplant not only internet advertising, the latest fad, but also television, radio, print and billboards, the four traditional pillars of the business.

At this event, we want to clearify, what happened since today. What is status quo and what have been achieved or is it still future music?
(*) The Economist from Oct 4th 2007

Agenda & Speakers

06:00 pm: Registration
07:00 pm: Videopodcast Demography and Chances
Considerations of the target group and possibilites of promotional attendance.
Robert Gieseler, Key Account Manager Liquid Air Lab GmbH, adplace.com
07:30 pm: Mobile Advertising at Vodafone live-today and tomorrow
Marc Wrobel – Senior Manager – New Business & Partnerships – Vodafone Media Solutions!
08:00 pm: Innovation in Mobile Offline Advertisment
Joachim Ritter · Director Mobile Solutions,ProSyst Software GmbH

Event Details
Time: October 13, 2008 from 6pm to 10:30pm
Location: Frankfurt
Street: Grüneburgplatz 1
City/Town: Frankfurt am Main

Original Post via MoMo Frankfurt